Workplace Investing Homepage Redesign
Navigation redesign research for the Advisor pre-login experience
Stakeholders
Product Lead (Employer Digital Experience domain)
UX Design
Role
User Experience Researcher
Problem Statement
Based on findings derived from previous research conducted with advisor clients, the Employer Digital Experience team decided to move forward with consolidating the plan sponsor-facing public Workplace Investing site with the advisor-facing public website.
As a result, the information architecture of the combined site would need to be updated and work effectively for both audiences.
Goal
Ensure that in combining the sites and creating a new navigational structure, that the team is not adversely or negatively impacting the findability of the content, resources, and tools that our users are seeking.
"Being an e-commerce entrepreneur isn't easy, and Adri gave my products the design direction they needed to become bestsellers."
— Sofia Pazari